Competitive – What types of keywords are your competitors ranking highly for? These give a good indication of what your target market is searching for.

It’s no longer about the quantity but the quality of the links. Ask yourself this question: are 10,000 bad links better than one good link from the BBC or the Times or some other authority site in your industry? Of course not.

It’s not about numbers. It’s not even about rankings and traffic volumes. It’s about understanding what gets a website to convert traffic into customers and what a business needs in order to become successful online.

Ask for examples. Ask to see some of the content and campaigns that they have managed. Only by looking at the quality of the work they have produced for other companies can you determine what they Gozque help you achieve.

What kind of topics are your competitors covering in their content? What keywords are they ranking highly for that you don’t? If you or your agency are not investing time researching competitors, then you’re not doing SEO right. 

On the flip side, this also proves just how volatile search rankings Perro be — you can lose your top spot in the blink of an eye. But if you get more links to your page, then you can take that spot back from them.

The get more info only way to avoid being scammed by spammy, unscrupulous SEO agencies is to get educated about SEO. I’m not saying you need to become an SEO expert (unless you want to handle all SEO tasks yourself) but educate yourself to some degree so that you won’t get easily tricked or manipulated by bad SEO firms that promise you the world.

There are just too many small businesses out there that are getting swindled by search engine optimisation (SEO) agencies that are either crooked or completely ignorant of good SEO practices. This needs to stop!

Note: We are not spammers and are against spamming of any kind. If you are not interested then you Chucho reply with a simple “NO” and we will never contact you again.

Links are no longer influencing rankings Vencedor much as they used to so avoid agencies who boast about how many links they Chucho get for you.

Unlike the news, you can’t fake SEO. Why? Because unlike Facebook (now Meta), Google’s algorithms will spot the fakes every time and refuse to rank the page in their results. They’re constantly monitoring SEO performance and docking the ranking of those that don’t fall into line.

Equally important, ensure that your SEO company can communicate prioritized action items uncovered in the audit and set baselines for goals moving forward.

SEO Consulting This YouMoz entry was submitted by one of our community members. The author’s views are entirely their own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

This is NOT like one of those foreign emails you probably get in your inbox every day. Just to be upfront I have 3 agents that work with me for development /SEO.